Fekkai Rebrand
The new Fekkai logotype is inspired by hair and all it’s freedom. A custom logo based on a fashion forward font with added curves in the details.
We kept the classic colors of the Fekkai line but made a touch more saturated, bright, and optimistic. We also added a tonal pop color to modernize the pastels. This pop color is also molded into the disc atop the conditioner to help differentiate it from shampoo while showering. Black modern and digital typography help ground the custom tooled package. The bottles themselves are made from at least 95% recycled plastic. Formulas are clean, vegan, and sustainable in which I created a custom logo for.
PHOTOGRAPHY ART DIRECTION
PHOTOGRAPHER: LEWIS MERRITT
