ABOUT

Hello 🤓

I AM A MULTI-DIMENSIONAL CREATIVE DIRECTOR, DESIGNER, AND STORY TELLER WITH 16 YEARS OF EXPERIENCE CRAFTING IMPACTFUL DESIGN SOLUTIONS FOR LEADING BRANDS AND AGENCIES. I DELIGHT IN DETAILS AND AM PASSIONATE ABOUT TRANSLATING COMPLEX BUSINESS GOALS INTO ENGAGING AND EFFECTIVE VISUAL STORIES. I MATCH MY CREATIVE SIDE TO MY ANALYTICAL ONE - I LOVE DATA!

I STARTED MY CAREER IN PACKAGING AND ACCESSORIES WHERE I FOUND MY LOVE FOR PRODUCT, AND THEN MOVED INTO BRANDING AND ART DIRECTION WHERE I FOUND MY LOVE OF STORY TELLING. COMBINED TOGETHER, I LOVE HELPING CLIENTS CELEBRATE THEIR PRODUCTS AND BRANDS.

I’VE SPENT MOST OF MY CAREER IN NEW YORK AND NOW TRAVEL AROUND WITH MY CATAHOULA LEOPARD DOG NAMED SPRINKLES.

I AM A SOUTHERN HIP HOP ENTHUSIAST (OUTKAST IS MY FAVORITE). I LIVE FOR COLOR, NOVELTIES, AND REAL MAIL. I AM AN AVID PRINTMAKER. I STILL GET EXCITED WHEN I SEE MY PRODUCTS AND CREATIONS IN USE IN THE REAL WORLD.

PLEASE SAY HELLO.

carafornia@gmail.com

BRANDS I'VE LOVED WORKING WITH

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BRANDS I'VE LOVED WORKING WITH ☺️

 
 

IN-HOUSE BRANDS I’VE WORKED FOR

AVEDA (2021-2023)

DERMALOGICA (2020-2021)

JOSIE MARAN (2020)

AVON (2016-2017)

VICTORIA’S SECRET (2009-2015)

 

BRANDS I’VE WORKED WITH THROUGH AGENCIES OR FREELANCE

KIEHL’S

REVIVE

SIO

FEKKAI

THE FUTURE METHOD

JACK ROGERS

KORRES

MEDITERRA

CALVIN KLEIN X JENNIE

KATE SPADE

KINDRED

LISA’S 1973

CREATIVE SOLUTIONS

NIC + ZOE

LAURA GELLAR

FEATHERSTONE FINE JEWELRY

AXIA

AMARA BOUTIQUE HOTEL

DELARKI INVESTMENTS

RODRIGUES KITCHEN

DR AGE

MAESA

DAGGERS MAGAZINE

MANA PRODUCTS

BLK/OPL